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Google’s Enhanced Campaigns
So the biggest noise coming from the PPC industry this week is surrounding Google’s announcement about Enhanced Campaigns. Here in the Custard Office we have been debating the pros and cons… Cons In...
View ArticleIs Bing on the Rise?
Should you be advertising on Bing as well as Google? With Google’s Search share reportedly hitting a five year low last month (let’s face it, it’s still dominating the market), is it time to look at...
View ArticleHow to supercharge your PPC landing page.
Landing Page Optimisation One of the key, and often over looked, areas to conversion optimisation is having a good landing page. The landing page of your advert can mean the difference between your...
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An Inside Interrogation Of Gazel (The Excel Add-in NOT the Antelope)
All PPC account managers know, love it or hate it, Excel is a major part of your daily routine. Gazel is an Excel Add-in, (co-created by Chad Summerhill), that allows you to draw your Adwords data...
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